Brand & Press
The Chidori Brand Kit
Everything you need to represent Chidori consistently across press, partnerships, and product.
Our story
Built for speed, made to be trusted.
Chidori is the fusion of dependable logistics and clean, modern technology. The brand stands for speed, reliability, and clarity, and our visual identity reflects exactly that.
The name "Chidori" draws from the Japanese term for "a thousand birds," a nod to agility and precision. Those qualities sit at the core of our mission to make last-mile delivery effortless.
Our look is bold yet light: confident ink-black type on clean white, lifted by a single lime accent. It should always feel premium, restrained, and instantly recognizable.
Logos
Download the logo
Use the wordmark in its original proportions and keep clear space around it. Choose the variant with the strongest contrast against your background.
Palette
Colors
A restrained, high-contrast palette. Lime is an accent, never a background for large areas.
Ink Black
Primary text, buttons, and dark surfaces.
Chidori Lime
Accent for chips, highlights, and key moments.
Off White
Soft section backgrounds and panels.
Pure White
Base canvas and card surfaces.
Typography
Type
Inter, set tight on headings and comfortable on body. Clean, modern, and highly readable at any size.
Primary font: Inter
Bold (700)
Aa Bb Cc Dd Ee Ff
Medium (500)
Aa Bb Cc Dd Ee Ff
Regular (400)
Aa Bb Cc Dd Ee Ff
Headings
H1 / Bold / tracking-tighter
Main heading
H2 / Bold
Section heading
H3 / Bold
Subsection heading
Body
Body copy is set in neutral-700 with comfortable leading for easy reading across long passages and marketing pages alike.
Guidelines
Usage notes
A few simple rules keep the brand sharp and consistent everywhere it appears.
Do
- Use the logo in its original proportions
- Keep clear space equal to the logo height around it
- Maintain strong contrast against the background
- Use lime as an accent, behind dark text
Don't
- ✕Stretch, rotate, or distort the logo
- ✕Recolor the logo or wordmark
- ✕Add shadows, outlines, or other effects
- ✕Place the logo on busy or low-contrast backgrounds
Working on a story?
Grab the logo above, follow the guidelines, and reach out. We are happy to help with interviews, assets, and product details.