Chidori Brand Kit
Everything you need to represent the Chidori brand consistently across all platforms.
Our Brand Story
Chidori represents the fusion of cutting-edge technology and reliable logistics. Our brand embodies speed, reliability, and innovation—qualities that are reflected in our visual identity.
The name "Chidori" draws inspiration from the Japanese term for "a thousand birds," symbolizing speed, agility, and precision. These qualities are at the core of our mission to revolutionize last-mile delivery.
Our visual identity is designed to be bold, modern, and instantly recognizable. The vibrant lime green represents energy and innovation, while the dark backgrounds provide contrast and sophistication.
Color Palette
Our colors reflect our brand personality: bold, energetic, and trustworthy.
Chidori Green
Primary accent color for CTAs, highlights, and key elements
Midnight Black
Primary background color for digital interfaces
Ocean Teal
Secondary background color for sections and panels
Warm Cream
Light background for contrast sections and readability
Typography
Our typography is designed for clarity, readability, and brand recognition.
Primary Font: Inter
Inter is our primary typeface for all digital and print communications. It's clean, modern, and highly readable across all sizes.
Bold (700)
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Medium (500)
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Regular (400)
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Headings
H1 - 48px/64px - Bold
Main Heading
H2 - 36px/48px - Bold
Section Heading
H3 - 24px/32px - Bold
Subsection Heading
Body Text
Body Large - 18px/28px - Regular
This is body large text used for important paragraphs and highlighted content.
Body - 16px/24px - Regular
This is standard body text used for most paragraph content throughout the website and marketing materials.
Body Small - 14px/20px - Regular
This is small body text used for captions, footnotes, and secondary information.
Logo Usage
Our logo is the most visible element of our brand. Use it consistently to build brand recognition.
Primary Logo
The primary logo should be used whenever possible on dark backgrounds.
Secondary logo
The secondary logo should be used whenever possible on light backgrounds.
Logo Guidelines
Clear Space
Always maintain a minimum clear space around the logo equal to the height of the "C" in the logo.
Do
- Use the logo in its original proportions
- Maintain adequate contrast with backgrounds
- Use approved color variations
Don't
- ✕Stretch or distort the logo
- ✕Change the logo colors
- ✕Add effects like shadows or outlines
- ✕Place on busy backgrounds
Download Brand Assets
Access all the files you need to represent Chidori consistently across all platforms.
Logo Package
All logo variations in SVG, PNG, and EPS formats
Brand Guidelines
Comprehensive PDF guide to using the Chidori brand
Color Palette
Color swatches in ASE, ACO, and SCSS formats
Font Package
Inter font family in OTF and WOFF formats
By downloading these assets, you agree to follow our brand guidelines.